You know I think it's probably true that the plumber on your block has a leaky sink and the lawyer hasn't done his will. I know when I was driven to my studio by my local mechanic so he could fix my car his windsheild wipers and power door locks didn't work. Me? Well I just don't have many family photos that I love, especially with all three of us in one. I'm usually the guy holding the camera, so I knew I'd score huge points with my wife if I accepted my friend
Spencer Brawn's offer to photograph our family. Poor Spencer though, I mean what could be harder than photographing me? I think I was pretty good...for the most part.

As Spencer and his wife Theresa where photographing my family I learned a few things that were really helpful to me as a photographer. They were sort of 'ah ha' moments and I thought it would be nice to share. First up, getting your photo done is fun after all! If you have a relaxed and fun photographer that is. Spencer started us by asking us just to have a family picnic and enjoy the afternoon. We did several posed photos later that I love, but the act of starting in such a relaxed way set the tone for the session. I'm not saying photographers should start sessions with picnics or even do candid photos, but having a soft introduction to a session really helped me warm up to the idea of a camera pointed at me. The more comfortable the client, the better the images.
Adam and I often get feedback from clients that the photo session was fun and relaxed and even enjoyable. We take pride in that, but like most photographers sometimes we show up and start looking for good light, setting up our gear and fussing on photography stuff. Getting that initial connection with your client is so important that the 'gear think' can wait. If you're selling photography then setting up and executing the shot will come to you (or it should) but shaking hands with, joking and chatting with your clients will really help you have a successful session.
My daughter is often quite the ham sandwich when I try and photograph her. Lets face it, she's seen that song and dance before. But getting Spencer to do it brought out some priceless moments in images that I'll love forever. We all know our kids behave better for others, so why not get someone else to take your family photos?

Having someone else hold the camera really helps engage you more with your family. Trying to save some money and do your own photos? Good luck with that Mr. Self Timer with a tripod. When it came time to take the posed photos I saw some behaviour from my wife and daughter that was both familiar to me and also helped me learn. My daughter fed off my wife and I. We were relaxed and then so was she. Having trouble with the kids you're photographing? Look at how relaxed you have mom and dad. My wife was very worried about getting photos with smiles. I hear this from mom's all the time so this isn't new to me. I have at times fought it knowing that natural expressions are often sweeter than forced smiles, but there is no arguing with a parents deep desire to show a happy family. Want to sell photos to parents, and still hate forced smiles? Better learn some knock knock jokes.

My wife was also very concerned with the appearance of clothing. She would discount a photo if there was a wrinkle or her outfit didn't look right. Now I've spent the past few years learning to pose women in ways that help them look amazing, but I am also guilty of occasionally missing out on the clothing details once I nail my lighting and pose. From one of my recent e-sessions the client didn't like the way her shirt looked on her. At a recent wedding the Bride didn't like the way her dress hung on a hanger, only worn or laid flat. We can't ignore these details and taking the time for a 4 second clothing adjustment for an image can be the difference between a sale or the photo being discarded. I knew this, but now I know it more because seeing my wife, someone I love, so up close and personal and worried about it made me realize how important it really is.

A few days after the session Spencer came to our home and we put the images on our big screen TV and had a 'reveal.' I thought I'd be looking at his photography technique or the lighting or how the lens bokeh looked (thats the Canon 135mm f2.0 in the shot above btw, isn't that background nice?), but I wasn't. It was really an emotional experience to have your family shown to you in images on the big screen. Seeing my smiling daughter and the love between my wife and I in images just honestly melted my heart. I didn't want to show it to Spencer but I was actually feeling a little teary eyed. I will be getting a canvas for the home. And what I learned from this was that when showing clients images, just shut up. Let them react to them. They may on some level notice your cool off camera lighting. They might notice those fancy photoshop actions at second glance as well. But the first thing they are doing is seeing if they look good and if the photograph resonates with them emotionally. You aren't selling your lighting technique at this point, you are selling emotion. They came to you for your style, they are opening the cheque book to buy the moment. Never again will I forget the emotion of the client and just think about how cool it was that I lit that with a tungsten gel.

And finally. Digital files. I wanted them, and I got them (I don't know what Spencer's policy is on digital files, he's a family friend which is why he offered them). I know the debate about digital files is still a hot topic out there, but here is my (I think) final word on them. Clients want digital files. It doesn't mean they won't buy a book or a canvas, it just means they want to take your photos and put them on Facebook so their relatives in Alberta can see them.
At the very least give or sell at a modest price a low resolution image like the ones in this post. Put your logo discreetly on them and let them post them online. It's free advertising for you, and frankly, it's what most people really want as an output now. Why are photographers still fighting this? Sell the client what they want to buy. Don't want to give digital files full resolution without charging for it? Neither do I (or will I), but at least offer to sell them. Sell them at your profit margin that you would have made from your book or canvas. Maybe you'll still sell the product, maybe you won't, but your customer will leave happy and you will still be in business selling what the customer is looking to buy. Want to hang onto the model of selling $40 8x10 prints for a living? Good luck with that. Ask the record companies how many CD's they sell nowadays. You'd be better off selling records (go vintage and charge a premium!) if you don't want to sell on iTunes.
OK, now that I have that off my chest and I'm ducking from the hate mail, I just want to end with this. If you are a photographer, and if you're reading this blog you probably are, get your photos done by someone else once every year or two. Make sure you are in those photos. Can't leave your camera at home? That's OK, neither could I, Spencer just photographed me with the camera (it is part of me after all). I sincerely believe your family will love you for making the decision to get in some of those family photos.
Thanks for dropping by the blog and most of all, thanks to Spencer for some images that I love.